Bookbuilders West (BBW)
Collaborative Publishing and Web 2.0

Date: Tuesday, April 15th, 2008 

Location: Jossey-Bass/John Wiley & Sons, 989 Market Street, San Francisco, CA 94103 (415) 782-3175 (nearest garage is two blocks away at 5th and Mission)

Audience: Book publishing executives and editorial directors 
 
Cost: (Continental breakfast included)  $40.00 (Members)  $45.00 (Nonmembers)

Registration: 9:00-9:30

Presentations/QA: 9:30 am – 11:30 am 

Registration CLOSED

Seminar Topic: Collaborative Publishing and Web 2.0

Book publishers have, in general, made great use of the Internet in marketing and ecommerce over the past two decades, but have only recently begun to consider alternative approaches to authoring book content via the Internet as well. 

Online author collaboration is one possibility.  In the past ten years, open source software development along with wiki and second life technologies have been emerging collaborative possibilities for alternative authoring of book content.  

In this seminar, we have three speakers – Bruce Perens from the Open Source Initiative, Helen Harris from Stanford University, and Scott Johnston from Google Sites - who will discuss the definitions, history, impacts, business models, challenges, and opportunities of these technologies.   

Then, we have Dan Brodnitz, of O’Reilly Media who will comment on and react to the presentations grounding the discussion in book publishing realities as well as the challenges and opportunities discussed.

 

Speakers:

• Bruce Perens - is a leader in the Free Software and Open Source community. He advises large corporations and several national governments on Open Source policy. He is creator of the Open Source Definition, the manifesto of the Open Source movement in Software.
  
  Perens is CEO of Kiloboot, a company vending dual Open Source and commercial licensed  software formerly first Senior Global Strategist for Linux and Open Source for Hewlett- Packard, and Senior Research Scientist for Open Source with George Washington  University's Cyber Security Policy Research Institute. In addition, Bruce has been the series  editor for Prentice -Hall’s PTR Open Source Series of 24 titles.   
  

• Scott Johnston –.is currently the Product Manager for JotSpot as they work to integrate their products into Google. Scott was the VP of Products for JotSpot when it was acquired by Google in November of 2006. Prior to JotSpot, Scott was the Director of Engineering for Kintana, a start-up in the IT process automation space. Kintana was acquired by Mercury Interactive in 2003.  
  
  
• Helen Harris – is a second year Ph.D. student in the Communication Department at Stanford University.  She studies human-computer interaction with Dr. Clifford Nass, and interaction within virtual environments with Dr. Jeremy Bailenson.  Helen currently works on a project in Bailenson's Virtual Human Interaction Lab (VHIL) that examines the behavioral effects of using a distinct avatar shape during six weeks of Second Life (SL) use.
  

• Dan Brodnitz – is the General Manager/Publisher for the Digital Media Division at O’Reilly Media where he manages web properties and a book list that both cover digital imaging, video, audio, and rich internet applications.  Dan was formerly a Vice-President and Publisher at John Wiley & Sons, and Associate Publisher and Acquisitions & Publications Manager at Sybex. Titles included Second Life: The Official Guide, Skin, Search Engine Optimization: An Hour a Day, and Pokemon: Pathways to Adventure. Earlier in his career, Dan was an editor, systems manager, and desktop publisher at Sybex, Ziff-Davis Press, and IDG.
  
  

Agenda:

• Open Source Initiative (30 min) – Bruce Perens – will discuss open source software development definitions, history, impacts, examples, business models, challenges, and opportunities for industries other than the software industry 
  
  
• Wiki Technology (30 min) – Scott Johnston - will discuss online collaboration  definitions, history, impacts, examples, business models, challenges, and opportunities for industries other than the consumer industry
  

• Second Life (30 min) – Helen Harris – will discuss virtual environments with a demo, definitions, history, examples, and possible collaboration opportunities
  

• Book Publishing reactions (20 min) – Dan Brodnitz, General Manager of Digital Media for O’Reilly Media will comment and react to the presentations
  

• QA (10 min)